Happy Father’s Day. Even before it was officially a national holiday, advertisements encouraged shoppers to buy gifts for Dad -- and treat him like a king. Photo Credit: Potter & Potter Auctions (c) 2026 by Cowles Syndicate Inc.
As the old saying goes, “A man’s home is his castle.” According to ads like this one, on Father’s Day, he’s king. While holidays honoring fathers have been observed for hundreds of years, the first American Father’s Day, as we know it, was observed on June 19, 1910, in Spokane, Washington. Coincidentally, the mid-century advertising display for Seagram’s Fine Whiskies, which sold for $100 at Potte…